About the course
The Bachelor 3 Webmarketing offers advanced, immersive training with a 360° strategic vision of digital marketing. You’ll learn the basics of digital culture, as well as digital marketing strategies, multi-channel communication and customer relationship management in complex, competitive environments. The programme also focuses on learning SEO/SEA techniques, online advertising campaigns and advanced notions of digital law, so that you can operate in a secure environment that complies with current legal standards.
At the same time, the course includes advanced training in data management and analysis tools, enabling you to acquire the technical skills needed to optimise marketing performance. You will learn to use these tools for project management, performance analysis, team communication and collaborative working, preparing you to be a key player in modern, connected business environments.
Major areas of study in training
- Digital business culture
- Data analysis and survey methodology
- Inclusion, diversity and universal accessibility
- Consumer behaviour 2.0
- Strategic and operational marketing
- Events & Digital Events
- Integrated and digital communications strategy
- On-line and off-line marketing design
- Marketing and communications law
- Digital & KPI
- Web referencing
- …
How does it work?
Thanks to the Digital College digital campus, you can follow this course online for a maximum of one year. Through written course content as well as videos and interactive modules, you can obtain all the keys you need to complete your year. The knowledge you acquire is verified through case studies and online quizzes.
Throughout your programme, our team of advisers and your educational consultant will be on hand to help you if you encounter any difficulties or require any further information.
In the case of initial training, please note that a minimum 2-month work placement is compulsory in order to validate your qualification.
Your training consultant
Ekaterina MARTEMYANOVA
How much does it cost?
The Bachelor 3 webmarketing course costs €5,900 and is available on an initial or sandwich course basis.
As part of the initial training, the programme is available at a cost of €5,900 (incl. VAT). Secure online payment is possible on our website, by credit card, in one instalment or in six instalments (monthly direct debit over the 6 months following the first payment).
In the case of work-linked training, your host company will cover all your training costs. For more information about the work-linked training scheme via the digital campus, please contact us.
A technical fee of €190 is payable at the time of enrolment, regardless of the pace you choose.
Frequently asked questions
The digital campus enables you to complete the first year of a state-recognised Bachelor’s degree course by distance learning, in a maximum of one year. This is the same course offered to students who follow the classroom-based courses on our campuses. To apply, you need to have at least 2 years of post-secondary education.
Once you have registered, you will have access to all Digital College events: learning expeditions, live and replay masterclasses, student events (back-to-school kick-offs, graduation ceremonies, student parties), etc. All you have to do is register online or contact our teams.
All our registrants benefit from the support of a training adviser, who will help you to work on your CV and your company search techniques. If one of our partners presents us with an offer that matches your profile, your CV can be positioned.
