Bachelor 1 in Digital Marketing

• 1 year...
• Diplôme reconnu par l'Etat
• 6 unités d’enseignement, 28 modules
• Niveau requis : Bac+2

Bachelor 1 in Digital Marketing

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Not Enrolled
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About the course

If you’re fascinated by the world and history of brands, then the world of communications is undoubtedly for you!

From visual identity and advertising to events and the press, learn how to define an effective strategy for raising the profile of a brand and getting people to endorse its values or message. As well as the digital aspect, discover this area of specialisation in a broader sense, with modules such as 360° advertising or political communication. A global understanding of the communications environment and strategies will give you a richer culture of the sector and a better understanding of the issues involved in these professions, which are increasingly open to all business structures.

Main areas of study

  • About the course
  • General knowledge
  • Digital economy
  • Digital identity
  • Communication and marketing
  • Basics of social networking
  • Basics of web development
  • Project management
  • Video editing
  • Skills
  • DTP
Digital literacy
Communication strategy
Creativity & design
Technical tools

How does it work?

1-year access to the digital campus
As soon as you enrol, you have one year to complete the programme at your own pace!
Online courses and exams
On the digital campus, everything is done remotely! You'll be assessed through online quizzes and case studies, as well as a final oral by videoconference.
State-recognized title
Registered on the Répertoire National des Certifications Professionnelles at level 6.
Work-study or initial training
You have student status and can follow the courses on an initial or sandwich basis, in parallel with your professional activity if you wish... In all cases, a minimum 2-month work placement is required to validate the diploma.
Access to all our events
Throughout the year, take advantage of our masterclasses, live or replay, take part in our student events and go on learning expeditions around the world with other Digital College students!

Thanks to the Digital College digital campus, you can follow this course online for a maximum of one year. Through written course content as well as videos and interactive modules, you can obtain all the keys you need to complete your first year. The knowledge you acquire is verified through case studies and online quizzes.

Throughout your programme, our team of advisers and your educational advisor will be on hand to help you if you encounter any difficulties or require any further information.

In the case of initial training, please note that a minimum 2-month work placement is compulsory in order to validate your qualification.

Your personal trainer

Alexis Clouet

Chief digital officer, Alexis Clouet teaches courses in web development and social selling at Digital College. Specializing in a wide range of technical digital skills, he will guide you through your online career.

How much does it cost?

The Bachelor 1 Digital Marketing course is available as an initial or sandwich course.

For initial training, the programme costs €4,900 including tax. Secure online payment is possible on our website, by credit card, in one instalment or in six instalments (monthly direct debit over the 6 months following the first payment).

In the case of work-linked training, your host company will cover all your training costs. For more information about work-linked training via the digital campus, please contact us.

A technical fee of €190 is payable at the time of enrolment, regardless of the pace you choose.

Frequently asked questions

The digital campus enables you to complete the first year of a state-recognised RNCP level 6 (Bac+3) qualification by distance learning, in a maximum of one year. This is the same course offered to students who take the classroom-based courses on our campuses. To apply, you need to have at least A-levels.

Once you have registered, you will have access to all Digital College events: learning expeditions, live and replay masterclasses, student events (back-to-school kick-offs, graduation ceremonies, student parties, etc.). All you have to do is register online or contact our teams.

All our registrants benefit from the support of a training adviser, who will help you to work on your CV and your company search techniques. If one of our partners presents us with an offer that matches your profile, your CV can be positioned.


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